Strategic Choices for Coca-Cola Company Research Paper

Strategic Choices for Coca-Cola confederacy - Research Paper ExampleThe paper Strategic Choices for Coca-Cola Company focuses on Coca-Cola Companys strategic choices. The come with has not operated alone in the market it has received competition from separate companies like Pepsi. In pronounce to manufacture an edge over its competitors, Coca-Cola has adopted differentiation strategy, which in many an(prenominal) ways has proved successful for the keep company. It is important to evaluate how this strategy has been successful for the company and the likely recommendations for modifications curiously in line with its mission and vision. Coca-Cola has for a long time favored the resource-based concept, which has become the main route of its strategic goals. The company perceives its success in the market to rest on effective use of its original resources such as the brands, systems, capital, and the people. The goals of the company have been drawn and implemented based largel y on these organic resources. At the same time, the attempts of the company have largely been geared towards creating competitive advantage by utilizing its resources to the maximum. The close to characteristic of the company has been reflected in its increase use of resources to promote its brands around the globe through increased advertisement and promotion. As a result, the company has been successful in creating strong brands in the market. In order to successful carry out its strategic goals and objectives, Coca-Cola has widely adopted the differentiation strategy, and this strategic method has enabled the company to strengthen. and foster its face in the wider global market (Knol beta p.1). Differentiation strategy according to porters beer aims to make companys products or services ludicrous when compared to its competitors (Stonehouse and Campbell p.177). The ultimate aim of this strategy is to create customer loyalty that exhibit little price elasticity of demand due to perceived unique aspects of the products or services as compared to competitors (Stonehouse and Campbell p.177). Effective of this strategy for the Coca-Cola can be linked to its increased and eer growing advertisement and promotion activities, which have enabled the company to create a unique market position as compared to competitors. At the same time, differentiation strategy has proved successful given Coca-Colas complete customer loyalty base, which has built over a long period. More so, refreshment and beverages market is increasingly becoming saturated and differentiation strategy has enabled Coca-Cola to stay apt and address the needs of its customers satisfactorily (Knol Beta p.1). Weaknesses of the company have been witnessed in negative publicity, increasing health concerns, unpopularity of some brands, and poor performance in some markets (Knol Beta p.1). As a result, differentiation strategy seems to address the concerns by responding to the unique record of conc erns in each market in the areas the company operates. On the same grounds, as the competition in the market continue to increase especially in localized areas that Coca-Cola operates, the differentiation strategy seems to give the company upper hand in terms of penetrating markets and establishing loyal and satisfied consumer base. Lastly, as health concerns and