Marketing Essay Example | Topics and Well Written Essays - 250 words - 66

Marketing - Essay ExampleCokins opinion in the article, asserts that, through analytics young deal can engage in technology, focus on their c beers and solve problems all at the same time. A good example of analytics is examining sports and survey polls statistics (Cokins 1).Cokins continues to write on how technology has distant the young times from traditional cordialization. In essence, the identities of young people are changing to the worst because face-to-face contact is on the decline (Cokins 2).The ultimate message in Cokins letter to young, future employees is to focus information technologies, as analysts in solving problems. As analysts, young people will propel business and commerce through applying social media. Social media are important in that they provide fast, efficient and effective learning methods. Additionally, Cokins concurs that, LinkedIn, as a social media is important because of its ability of availing a network of professional contacts. If the young gene ration appreciates analytics, then they are bound to learn various ways of making decisions, which are fact-based. The above is derived from individuals with analytical skills (Cokins

Strategic Choices for Coca-Cola Company Research Paper

Strategic Choices for Coca-Cola confederacy - Research Paper ExampleThe paper Strategic Choices for Coca-Cola Company focuses on Coca-Cola Companys strategic choices. The come with has not operated alone in the market it has received competition from separate companies like Pepsi. In pronounce to manufacture an edge over its competitors, Coca-Cola has adopted differentiation strategy, which in many an(prenominal) ways has proved successful for the keep company. It is important to evaluate how this strategy has been successful for the company and the likely recommendations for modifications curiously in line with its mission and vision. Coca-Cola has for a long time favored the resource-based concept, which has become the main route of its strategic goals. The company perceives its success in the market to rest on effective use of its original resources such as the brands, systems, capital, and the people. The goals of the company have been drawn and implemented based largel y on these organic resources. At the same time, the attempts of the company have largely been geared towards creating competitive advantage by utilizing its resources to the maximum. The close to characteristic of the company has been reflected in its increase use of resources to promote its brands around the globe through increased advertisement and promotion. As a result, the company has been successful in creating strong brands in the market. In order to successful carry out its strategic goals and objectives, Coca-Cola has widely adopted the differentiation strategy, and this strategic method has enabled the company to strengthen. and foster its face in the wider global market (Knol beta p.1). Differentiation strategy according to porters beer aims to make companys products or services ludicrous when compared to its competitors (Stonehouse and Campbell p.177). The ultimate aim of this strategy is to create customer loyalty that exhibit little price elasticity of demand due to perceived unique aspects of the products or services as compared to competitors (Stonehouse and Campbell p.177). Effective of this strategy for the Coca-Cola can be linked to its increased and eer growing advertisement and promotion activities, which have enabled the company to create a unique market position as compared to competitors. At the same time, differentiation strategy has proved successful given Coca-Colas complete customer loyalty base, which has built over a long period. More so, refreshment and beverages market is increasingly becoming saturated and differentiation strategy has enabled Coca-Cola to stay apt and address the needs of its customers satisfactorily (Knol Beta p.1). Weaknesses of the company have been witnessed in negative publicity, increasing health concerns, unpopularity of some brands, and poor performance in some markets (Knol Beta p.1). As a result, differentiation strategy seems to address the concerns by responding to the unique record of conc erns in each market in the areas the company operates. On the same grounds, as the competition in the market continue to increase especially in localized areas that Coca-Cola operates, the differentiation strategy seems to give the company upper hand in terms of penetrating markets and establishing loyal and satisfied consumer base. Lastly, as health concerns and

How does changing the ways in which we connect to others offer us new, Essay - 1

How does changing the ways in which we connect to others offer us new, positive possibilities How does it affect us negatively - Essay ExampleThe development of new technologies has been providing all the more(prenominal) than new ways of communication and connection between people. The distances argon becoming faster and easier to overcome contacts are easier to establish new acquaintances and connections surround us everywhere, 24/7. Nowadays, technologies offer the mankind a thousand options and opportunities for work, shopping, fun and communication. One doesnt need travel to another part of the country or even the gentleman to see and talk to his/her relatives as it is at one time possible to call them on the phone, e-mail them or frame on Facebook. Keeping in touch with friends is also much easier via social networking technologies, and prompt professional communications are guaranteed as cellphones, faxes and computers are always at your fingertips. In general, technolo gy has been playing a large role in our lives recently, and its importance continues to increase. Growing popularity of the World Wide Web make us more and more addicted to the new ways of communication and connecting to people. In fact, our entire social life is now dominated by technological means of communication, which produces a complex and dubious effect on us. However, the word form of things used to be different even a century or two ago cristal Gopnik states that the key to the changes in our overall lifestyle and social behavior lies in invention of telegrams and trains (Gopnik). Yearning to tighten distances and draw closer together, people have invented technologies that have taken roots in the worlds developed communities so firmly that they might have a devastating effect. So what are those mixed impacts the new ways of connection between people have?Talking of the positive effects of globalisation and growth of technological means of communication role, one should focus foremost on professional and individualised relationships that

Title Essay Example | Topics and Well Written Essays - 1000 words - 1

Title - Essay ExampleTherefore, our feelings, upkeep conditions, and other important aspects that contribute to a happy life are sacrificed for the benefits of other people. As a result, this has led to unhappy life among the people in different spectrum.In the past one decade, more companies have expanded their markets with the aim of increasing their overall revenues. This is because with the increasing levels of globalization resulting from liberalization of markets, efficient cling of information, and integration of economies, the level of competition has enlarged tremendously. This results from the entry of multinational companies which have a huge financial base to segment the market, position their products or services strategically in the market and attract node loyalty towards their products or services. However, the intensified competition has increased the level of uncertainty among the consumers. In the meantime, the customers cannot be qualified to predict the fut ure prices of the commodities. Each company is trying to implement new strategies in order to increase its market share. Furthermore, they have kept their competitive strategies as a secret in order to bring low the chances of the competitors reacting towards their new move. Moreover, the companies keep on introducing new products in the market in order to diversify the beginning of revenues, an aspect that is aimed at reducing the risks and uncertainties associated with concentrating on a single product. Therefore, these aspects are making it hard for the consumers to tell apart what will happen in the future and whether it will affect their financial stability. In order to a bit feel secure, the customers are forced to undergo some happiness in order to celebrate the available money. This is making it hard for them to lead happy and satisfying lives.Majority of the people are occupied in the corporate sector. With the increasing levels of competition in the market,

Evaluation of your learning Essay Example | Topics and Well Written Essays - 1000 words

Evaluation of your learning - Essay ExampleThe drive to establish student self-worth is a part of the hidden computer programme within the long Learning political platform. The hidden curriculum is characterized by its innovation to unconsciously include learning experiences into the overt curriculum. The hidden curriculum aspires to help students acquire social value and skills (Cornbleth 1990, 50).Another signifi potbellyt feature of the Lifelong Learning curriculum is that the students acquire a relevant image and high quality groundwork of knowledge and skills that are conducive to preparation for the workforce, the maintenance of good social relations and for sustaining a life replete with creativity and imagination (Chapman and Aspin 1997, 76). Ultimately, the Lifelong Learning curriculum seeks to realize that education and training are arranged so as to meet the wider societal need of producing workers who can become engaged in the worlds labour market in a matched man ner (Chapman and Aspin 1997, 76).The Lifelong Learning curriculum makes provision for student learning assessment. By taking this begin students take on responsibilities for managing their learning. They are encouraged to state their objectives and to periodically assess and have their progress toward those goals assessed. Ultimately, this tone-beginning not only improve the students learning, but also contributes to it (Wankel and DeFillippi 2008, 157).Cumulatively, the Lifelong Learning Curriculum is designed to ensure that teaching focuses on student learning. The focus is on learning so that students shape up attitudes and skills necessary to learn for themselves in both during education and after completing their education. The Lifelong Learning curriculum takes an approach that reflects a recognition that learning takes place in a number of different contexts in both academic and non-academic constructs as well as in the community, employment and at home. In this regard, th e Lifelong

Political Correctness Assignment Example | Topics and Well Written Essays - 250 words

Political Correctness - Assignment ExampleProtecting the even outs of minorities is important due to external factors such as gender and race in relation to the use of offensive lecture. Moreover, not everyone reacts to situations, in the same way. Some pot are more irritable than others (Uelmen 1). Sometimes, things get out of hand principal to dangerous fights or bitterness that leads to revenge. Choice of words should be based on the relationship among individuals and the situation at hand. While some people might entertain jokes, some may advise them as being offensive.The dynamics of choosing words vary depending on the situation. It is better to avoid offensive words because the mood in which people might be in is sometimes unpredictable. On the other hand, maintaining a stand in terms of being able to say yes or no is usually the right thing to do. Saying no can and should be accompanied by the right choice of words. Disagreeing with something does not imply that people should offend others. Being fearful on the choice of words is not a sign of weakness as some may interpret. It is an implication that besides being mindful and respectful, people regard others with high

Does the Fairtrade movement offer a viable model for a more ethical Essay

Does the finetrade movement offer a executable model for a more ethical trading system Choose one of the following sectors to explo - stress ExampleEthical trading is the umbrella term utilize to denote and describe all types of affair processes or practices, which borders on promoting socially as well as environmentally creditworthy trade. This was stated by Narasaiah (2006, p.148), Ethical trade is one dimension of corporate social responsibility, bringing social issues into the primary(prenominal)stream of commercial submit chain management through the use of codes of conduct. Although, the term is also used to refer to the trade practices in an organizations supply chain, instead of ethical trading, the term Fair backing is being used to denote the ethical trade practices in the supply chain. Although, the words Ethical Trade and Fair Trade are synonymously used or sometimes interchangeably used, there is some clear billet between the two words. Ethical trade focuses on employment conditions of workers within global value chains, as distinct from Fair Trade which focuses primarily on producer prices and trading relationships. (Barrientos, Conroy and Jones, 2007, p.60). Thus, Fair Trade is a form of trading, where the well-being of weak actors or producers in the supply chain is taken care, through best trading practices. That is, the big players need to carry out ethical practices and indulge in ethical trading, so that the interests of the small players or traders are protected. What is more, the Fair trade movement also focus on decrease the poverty and improving the living standard of primary producers or farmers. Successful organization will canvass to incorporate a feasible model for a more ethical trading system and this is relevant to organizations in any sector, including the food and drink sector. So, in this article, the argument will be made and the earth will be given on why Fair trade has become a viable model for more ethical tr ading system. Role of Fair Trade Fair Trade had its origins path back in 19th century in the form of Cooperative movement among the traders. However, it evolved more in the mid part of the 20th century. That is, it began with the Mennonite Central Committee, U.S. based service entity, deciding to do trade with the ugly communities in the South in the 1940s. From that beginning, it further expanded and become a movement in the sixties and 1970s. (Moore 2004). Fair Trade is the term given to the trade that is authorised and overseen by certain unbiased organisational bodies, whose role is to see whether that trade happens fairly giving the due benefits to the producers in the supply chain. The four main organizational bodies which formulated the guidelines that constitute Fair Trade, and gives Fair Trade recognition to specific producers and buyers, thereby overseeing the Fair Trade practices are Fair Trade Labelling Organizations International (FLO), World Fair Trade Organization (or erstwhile International Fair Trade Association), Network of European Worldshops (NEWS) and European Fair Trade Association. To further clear an omnipresent body, which can coordinate and oversee all the Fair Trade practices, these four bodies created together graceful (starting letters of the four) in 1998, an informal body whose goal is to harmonize fair trade standards and guidelines, increase the fiber and efficiency of fair trade monitoring systems, and advocate fair trade politically. (articlesbase.com 2011). This FINE is also responsible for

Barbie Assignment Essay Example | Topics and Well Written Essays - 1000 words

Barbie Assignment - turn out ExampleOne of the arguments against girls guideing with Barbie dolls is that by dramatizing stereotypical maidenlike roles during play, girls will internalize (Kuther & Mcdonald 39) and later give to personify much(prenominal) roles. Boys do not wish to be seen playing with dolls, hence Barbies impact on them is less. Thesis Statement The purpose of this paper is to investigate Barbie dolls and their impact on aceself, as an essential part of gender and sexual studies. Ones Personal Perceptions of Barbie as a Child and Adolescent though boys generally would not dream of playing with Barbies, most have experiences of some kind of destructive play with a Barbie belonging to their siblings or friends. As a child and while growing up, I had a fascination for the perfectly formed Barbie doll that my younger sister would dress in garments she stitched on her own. As a ten year old, she played imaginatively with her doll, and was proud to display it with her handiwork, of what she believed was high-fashion wear depart for the runways of Paris and Milan. Being her brother a couple of years older to her, I took immense diversion in hiding her doll in inaccessilbe places, rolling it in mud, or coloring her hair with multi-colored inks, to alarm my kid sister. This would result in her crying and reporting to our p arents, which would inevitably lead to some kind of penalty for me. However, her look of utter shock over my destructive work would give me immense satisfaction. The demolition was in a way related to the fact that the perfectly formed adult shape of Barbie made me uneasy. therefore I considered destructive measures to be a good way to display my disdain for all things feminine and attractive. This natural impulse that boys have is reiterated by Kuther and Mcdonald (p.46) who state that torture play with Barbies is commonly reported by boys. Another reason was my wish to teach my kid sister a lesson for having to baby sit her for minuscule durations while I would have preferred to join my friends boisterous outdoor games. This destructive phase however, did not last long, and I stopped harassing her due to parental imposition. Girls in relation to their experiences with Barbie doll play are found to have long-lasting outcomes resulting from the unrealistically ideal proboscis shape of the doll. It is widely argued that girls are soberly constrained and even subjugated by the rigid boundaries of normative femininity as well as the patriarchal and overly sexualized portrayals of females in Western cultures (Ivashkevich 40). This is further rooted in the fact that the female body is checked, obsessed over, beautified and objectified through the media and other cultural products and discourses. In rebellion, girls are also stated to innovatively and imaginatively render existing cultural texts and artifacts created for their consumption, not content to passively internalize cultural norms and values . On the other hand, one of the approaches that girls have towards their childhood play with Barbie dolls is a practical one, as revealed by Reid-Walsh and Mitchell (p.175). They state that they grew up pleasant the doll, and her exaggerated proportions made no difference to them. Further, they believe that those who consider Barbie dolls to be the root of their eating disorders such as anorexia nervosa should look into themselves for the causes,

What was new about Darwin's theory of Human Nature Essay

What was new about Darwins theory of Hu earth Nature - Essay interpreter(Mayr)Darwins theory, although successful in profoundly shaking scientific opinion about the development of life, could not apologise the source of variation in traits within a species, and Darwins proposal of a hereditary mechanism was not compelling to biologists. Although the occurrence of organic evolution of some sort became a widely-accepted view among scientists, Darwins specific ideas about evolutionthat it occurred gradually by natural and sexual selectionwere actively attacked and rejected.Darwins theory nearly shattered the traditionalistic Christian notion that humanity, poised between beast and angel, was literally formed in Gods image. Darwin pointed out, long beforehand we knew that we share 98.5 percent of our genetic material with chimpanzees, that what looks back at us in the mirror is not the face of God but is kin to the earthbound apes. As the Edinburgh Review warned at the time, a tran sition in thought is imminent, which will shake society to its very foundations by destroying the sanctity of the conscience and the ghostlike sense. (Zimmer)Darwins theory created a revolution in thought. It took over 100 years for the shock of our humble origins to go into off and for scientists to begin to address the serious implications that Darwinian evolution has for understanding human nature. During that time, greatly due to Darwins contribution, Western cultures faith in science grew, as faith in a Supreme beingness guiding our destiny diminished.Something fascinating seems to happen when human beings begin to ponder the process of evolution. Something that calls forth perplexity at diversity and recognizes unity in life. Even Darwin, in The Descent of Man, used his own godless logic to envision a greater human unity that borders on the spiritual As man advances in civilization and small tribes are united into larger communities, the simplest reason would tell each item-by-item that he ought to extend his social instincts and sympathies to all the members